If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that.
Creating ads and putting together a campaign seems like a daunting task, and you might even have a great product or service, but if your advertising isn't good, it's like shouting into an empty void.
I remember having to write my first ad. Not because it was so much fun. Quite the opposite. It was extremely frustrating. It took me a bunch of times before I figured out how to do this right.
If you do some research, everything just gets more confusing and chaotic. You go in circles, reading conflicting advice, trying to decipher complex analytics, and experimenting with different strategies. The more you go down the rabbit hole the more overwhelming it becomes.
Fixing Your Marketing
The truth is that most businesses throw away at least 50% of their marketing budget and probably much more. We burn gigantic amounts of money in the name of vague ideas like
‘Brand name recognition’
‘Top of mind awareness’
‘Branding’
It’s truly bizarre. Because no businessman worth his salt would accept this in any other facet of business.
You know how much you’re spending on staff and what you’re getting back. You know what you’re spending on supplies and what you’re getting.
But marketing? That’s like throwing coins down a wishing well. You just throw money at it and hope it turns out alright.
For some reason this didn’t sit right with me. So I decided I would get to the bottom of this. There had to be a formula. A way to make marketing measurable.
The good news? There was.
If I had to write it all out, we would both be sitting here for weeks, so instead, let me give you one of the best shortcuts I managed to come up with. If you’re in business, you will recognize this.
It’s called Pearson’s Law.
“What is measured, improves.”
Want to immediately and dramatically increase the results of your ads?
Make them measurable.
The first thing I do when I start working with clients is start with this simple rule:
Every single ad we run needs to pay for itself in some measurable way, shape or form.
So, no more nebulous terms, no more vague marketing gobbledygook, we need measurable, solid results.
There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.